Leading B2B Marketing Agency in Auckland

Expert-led B2B marketing services across 25 industries

Award Winning Marketing Agency in Auckland

How do you stand out from competitors in the realm of B2B marketing? The challenges and opportunities that come with operating in the B2B space can be daunting, which is why choosing a reputable B2B marketing agency can often be the difference between success and failure.

Collaborating with an experienced B2B marketing agency like Digital Squad gives you access to our expertise in devising effective B2B marketing strategies. Crafting a well-thought-out plan, centred on delivering a top-notch experience for your audience, becomes paramount. Business purchasing decisions typically take a lot of time and consideration, so B2B buyers need nurturing before they will commit. When done right, however, B2B marketing can help you land valuable clients that you can develop sustainable, long-term relationships with.

Digital Squad is Auckland’s leading B2B Marketing Agency with the following recent achievements:

  • Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
  • 2019 Best Finance Fintech Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2019 Best Destination Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2022 Winners of Best Integrated Marketing Company – SEMRUSH


The Power of B2B Marketing


90% of B2B buyers make an average of 12 searches online before they commit to a product or service. The right B2B strategy enables you to meet the needs of your customers and maximise your gains.

Massive potential

B2B eCommerce platforms are projected to witness significant growth, surging from $1.18 trillion in 2018 to a staggering $1.52 trillion by the year 2023.

Stand out from the crowd

34% of business buyers report that their lack of engagement with B2B vendors is because of the barrage of irrelevant content. By focusing on quality and relevance, you can immediately set yourself apart.


89% of B2B marketers use content marketing, reiterating the value of quality content.

By focusing on value and quality, you can nudge business buyers along the sales funnel and into your CRM system. From building branding programs to keep you at the forefront of your ideal customers’ minds to delivering new business prospects to your sales team, the power of B2B marketing should not be underestimated.

How Does B2B Marketing Work?

Digital Squad paves the way for your content to be seen by company decision-makers and buyers. We discover which users to target through:

Demographic information (age, location, etc.)
Industry type
Business size
Budgets & revenues

By utilising our award-winning and proven B2B marketing and lead generation strategies, we can help you target buyers when they are most likely to convert, increasing brand awareness among the relevant audience and funnelling leads through to your sales team.

We also recognise that a company’s digital assets can be the deciding factor for whether or not you make it onto the shortlist of a potential client. In today’s business climate, the majority of decision-makers are millennials—which means that you will need a powerful, multi-channel B2B marketing strategy to stay afloat. Our team will guide you on the optimal stack of digital marketing channels and touchpoints such as SEO, email marketing, Google Ads, social media marketing and LinkedIn to create awareness and stay on top of your target audience’s mind.

As the leading B2B marketing agency in Auckland, Digital Squad utilises several techniques to deliver results including strategy development, lead generation, lead management and nurturing, content marketing, and marketing automation. All these tied together are proven to result in a measurable outcome.



The stats don’t lie: tailored content reigns supreme. More than 50% of all B2B buyers consume at least eight pieces of content during the purchase process, and 82% view five or more from the vendor before making a purchase, All this means that by writing and optimising web pages and blog posts, you can increase the chance of your business being discovered.

Google Ads campaigns are an important aspect of B2B marketing strategies, helping you target your ideal buyer and generate valuable leads that your sales team can capitalise on.

By striking at the perfect moment in the buyer’s journey, paid advertisements offer great returns.

Social media is an integral part of any B2B content marketing strategy in this day and age. 90% of B2B buyers use social media to support their purchase decisions, and the majority of decision-makers in the industry today are millennials. Digital Squad focuses on the two social media channels that are most used by B2B marketers, Facebook (86%) and LinkedIn (92%).

Extensive keyword research is the foundation of effective SEO, and that’s where Digital Squad’s expertise as a B2B SEO agency comes in. We’ll help identify relevant keywords and phrases that align with your business offerings and target audience, and incorporate these keywords strategically throughout your content. This ensures that the content flows naturally and avoids keyword stuffing, as search engines prioritise user experience.


Work with the Best B2B Marketing Agency in Auckland

    B2B Marketing: Frequently Asked Questions

    Business-to-business (B2B) marketing refers to any marketing activity geared toward selling products or services to other businesses, rather than individual consumers. B2B can include everything from advertising, public relations, and sales to channel marketing.

    Although B2C and B2B marketers often follow the same practices, they have specific vital differences. In B2C marketing, one works with individual consumers directly. One could consider this one-on-one marketing by placing ads to get individual consumers to buy the product(s) being marketed. In contrast, business-to-business (B2B) marketing is a form of advertising that targets companies or organizations rather than individuals. In B2B, your main goal is establishing relations with the business decision-makers you want to cooperate with. After all, they are the people that will decide whether the company will purchase your products.

    There are several proven ways to do B2B marketing to increase lead generation and sales. Here are four steps you can follow to start strategising:

    1. Determine your brand positioning.
    Brand positioning is your brand identity’s who, when, why, and how. Simply put, it’s how your brand is perceived through the eyes of the customer. Once it’s determined, you’re ready to take the next step.

    2. Identify your target audience.
    Find your target audience. The information will help create buyer personas and understand how they make purchase decisions, a tool that’s extremely useful for any marketing.

    3. Run a competitive analysis.
    Find a general overview of your competitor that consists of their strengths, weaknesses, opportunities, and threats (SWOT Analysis)

    4. Explore marketing channels to use.
    In the competitive analysis, you’ll see the different marketing channels your competitors use successfully and the channels they haven’t utilised.
    Explore strategies, channels, and tools to optimise your leads and customer funnel depending on your customer segments and competitor analysis.

    B2B social media platforms are social media sites, or networks targeted explicitly toward businesses instead of individuals. In context, a B2B social networking platform is a social media channel that businesses could leverage to reach other companies who are their target customers to generate leads and make more sales.

    The best social media platforms for B2B marketing are those specifically meant for businesses and companies, such as LinkedIn. However, it doesn’t mean that traditionally B2C social media platforms such as Facebook, YouTube, and Instagram are wrong for B2B brands. Instead, marketers can creatively utilize these traditionally B2C platforms to reach their predetermined business goals.

    There are several marketing channels you can utilize in B2B, including but not limited to:

    Conferences/Trade Shows
    Content marketing
    Direct mail
    Display/retargeting ads
    Email marketing
    Field marketing
    Outbound calling
    Paid search/PPC
    Partner marketing
    Social media
    Traditional media

    These channels will help attract another business into purchasing another business’s goods or services.

    B2B lead generation is a method marketers use to drive prospective customers to their organization organically. The B2B lead generation consists of various inbound marketing tactics that build awareness, visibility, and interest from prospects in a specific target audience. Examples of lead generation methods may include blog posts, articles, social media posts on different platforms, and SEO (search engine optimization).
    Lead generation is the first step in the buyer’s journey and is prepared to guide prospects through the funnel to the final sale.
    The number one goal of B2B lead generation is to generate more qualified leads and increase sales and revenue.

    B2B marketing works by first increasing brand awareness. Let other companies know that your business exists and you have a product or service that will benefit them. In addition, B2B marketing gets companies interested in your brand and boosts prospects – intending to convert them into customers. Ideally, they will form a valuable relationship with your brand for years.

    Because B2B products and services are more complex than B2C products, developing long-term relationships is necessary; as products offered by B2B are a more long-term investment, choosing the right partner is vital.

    All of this can be achieved through digital B2B marketing if done the correct way.

    B2B marketing is short for business-to-business marketing, meaning the product or service is intended for another business. Many factors go into B2B purchases as the process is more complicated. Besides the fact that there is a big commitment to make, multiple decision-makers may be involved in the process.

    While B2C is B2C marketing promotes products to individuals for personal use, consumption, and/or enjoyment, the purchasing decision is more emotional, and the cycle is often quick.

    The goals of B2B and B2C marketing are the same, but their approaches vary dramatically. Treating the two practices like they’re identical is a recipe for disappointment.

    Any business selling to another company uses B2B marketing.
    A range of products, services, and industries is involved in B2B marketing.

    Examples of B2B companies include:
    Software Companies. These companies help businesses satisfy their customers and operate more efficiently. There would be a solution to every business need through software.
    Office Suppliers. It’s still essential to keep workspaces well supplied. For employees, businesses need furniture, security cameras, printer paper and ink, ID badges, and more.
    Marketing Agencies. Marketing agencies attract businesses by offering to help them make more money. Demand has increased for agencies building websites, boosting search rankings results, and creating social media.
    Bookkeeping and Accounting. Accounting and tax preparation is tedious and time-consuming, putting these companies in high demand.
    These are just a few of the numerous types of B2B companies. Seeing that many industries exist and the resources each requires to create its products or services, it is easy to see the massive scope of B2B businesses.

    Business to Business (B2B) Lead Management is the strategy of acquiring leads (otherwise known as potential customers), tracking all touchpoints (your contact with your customers), and qualifying and engaging with these leads to guide them until they are sales-ready. Marketers use lead management to understand where leads are in the channel, ideally using software to streamline customer data and automation to boost leads through the process before handing them off to sales to close the deal.

    With an effective lead management system installed, the sales channel is streamlined to create better-educated buyers and a solid understanding of your buyers’ needs and position in the channel, improving sales forecasting. In addition, lead management often creates the launchpad to another tech that nurtures customer relationships with personalized campaigns and automation, increasing revenue.

    The digital age has changed how marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and adaptable approach. Hence, you need to ensure your business is agile by optimizing your digital marketing strategy to drive digital transformation and talking to the right people on the proper channels. As a B2B company, you need to be able to speak to businesses, which requires a different approach than engaging individual consumers.

    The strategy for your B2B marketing could include:

    Creating a company website
    Using SEO and content marketing
    Integrating your offline and online marketing
    Utilizing social media marketing
    Utilizing Pay-Per-Click (PPC) campaign
    Redefining your target