B2B Marketing

Utilise multiple channels to reach B2B purchasing decision makers. Make the most of the strategies available to you, spanning SEO, social media, PPC and more.


Award Winning B2B Marketing Team


B2B purchase cycles are typically much lengthier and have a significantly higher average transaction value than B2C. B2B marketing therefore require effective long-term lead nurturing strategies to push browsers into buyers. Choosing between a generic marketing agency versus a specialised B2B marketing specialist can often the difference between success and failure.

Digital Squad is New Zealand’s leading B2B Marketing Agency with the following recent achievements:

  • Winner of the 2018 SEMRUSH Australia/ NZ Search Awards  in the B2B Marketing Category, venued at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)

2019 B2B Marketing Statistics

The Power of B2B Marketing


Reach discerning customers

B2B buyers make an average of 12 searches online when looking for a product or service, desiring the same digital experience as when in the B2C sales cycle

Massive potential

B2B e-commerce sales are set to exceed B2C e-commerce sales by 2020, meaning the potential earnings are massive for vendors

Stand out from the crowd

34% of business buyers report that their lack of engagement with B2B vendors is because of the barrage of irrelevant content. By focusing on quality and relevance, you can immediately set yourself apart

Content reigns supreme

89% of B2B marketers use content marketing, reiterating the value of quality content

By focusing on value and quality, you can nudge business buyers along the sales funnel and into your CRM system. From building branding programs to keep you at the forefront of your ideal customers’ minds to delivering new business prospects to your sales team, the power of B2B marketing should not be underestimated.

How Does B2B Marketing Work?


Digital Squad can help you reach those who make purchasing decisions and influence choices at their business through content marketing, paid advertisements and more. 

We discover which users to target through:

Demographic information (age, location, etc.)
Industry type
Business size
Budgets & revenues

Our targeted approach reaches buyers when they are most likely to convert, increasing brand awareness among the relevant audience and guiding leads through your sales funnel. Utilising strategies like SEO, email marketing, PPC advertising and social media marketing, we deliver results.

We understand that your company’s digital presence can make or break whether you make it onto the shortlist of a vendor, and that millennials are the primary decisions in today’s business environment. To stay afloat in this environment, you need a powerful, multi-channel B2B marketing strategy. 

As the leading B2B marketers in Auckland, Digital Squad utilise a number of techniques to deliver results including strategy development, lead generation, lead management and nurturing, social media marketing, content marketing, SEO and marketing automation.

How Digital Squad Can Help You With B2B Marketing


Content is well and truly king, with more than 50% of all B2B buyers viewing at least eight pieces of content during the purchase process, and 82% viewing five or more pieces of content from the vendor prior to purchasing. By crafting and optimising content such as landing pages and engaging blogs, Digital Squad help your business be discovered.

PPC or AdWords campaigns are an important aspect of B2B marketing strategies, helping you target your ideal buyer and generate valuable leads that your sales team can capitalise on.

Social media is an invaluable tool to create brand awareness and generate leads, with 75% of B2B buyers using social media to support their purchase decision. Digital Squad focus on the two social media channels that are most used by B2B marketers, Facebook (89%) and LinkedIn (81%)

We see the bigger picture, helping you tie together multiple channels to create a robust B2B marketing strategy. Spanning SEO, social media, PPC and more, we know how to deliver results from every angle.

Start your B2B Marketing Journey