Conversion Rate Optimisation Agency

Convert clicks and traffic into profits.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is the practice of increasing the percentage of users who perform a desired action on your website. These actions can include purchasing a product, clicking ‘add to cart’, filling out a form, clicking on a link, or signing up for a particular service. By standard and numerical definition, CRO places a focus on conversion percentages, averages, and benchmarks.

However, it isn’t always quantifiable; you will need to dig deeper to understand the why beyond the data you have and put your primary focus on your users. This is why we also define CRO in a more holistic way – Conversion Rate Optimisation is the process of understanding what drives, stops, and persuades your users, so you can leverage this user experience and perform initiatives that make customers convert. More often than not, there are specific drivers that attract people to your website, specific barriers that make them leave, and specific hooks that persuade them to convert. These are equally important in an effective CRO strategy, along with analysing hard numbers and data.

It seems simple, but effective CRO can be difficult to attain for many businesses.

Here are the stats: Only 22% of businesses are satisfied with their conversion rates, with the majority not even knowing how to start increasing it. Meanwhile, 75% of businesses find that they struggle with optimising their landing page content. In general, almost half of all businesses are not testing their landing pages to gather data that allows them to increase conversion. Simply put, this area is an untapped opportunity for many businesses.

CRO is an emerging industry but demonstrates massive potential for businesses that actively develop and engage with it. By putting even the slightest effort into your conversion rates, you will automatically be ahead of your competition. Become a leader in your industry by optimising your conversion rate with Digital Squad, the leading CRO agency in Auckland for a higher rate of converted leads and clicks.

Digital Squad | Auckland’s Leading Conversion Rate Optimisation Agency

  • Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
  • 2019 Best Finance Fintech Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2019 Best Destination Marketing Campaign
    Australia/ New Zealand – SEMRUSH
  • 2022 Winners of Best Integrated Marketing Company – SEMRUSH

How does CRO work?

There are many ways to achieve CRO, depending on your current website traffic and the strategies you are employing. A/B testing and analysis are some of the major components of CRO, with even minute changes potentially impacting your leads. Discover untapped revenue and growth opportunities, and empower your website to do more with full-funnel CRO audits and strategies from our award-winning team at Digital Squad.

2023 CRO Statistics

Why CRO is Essential

Greater ROI from CRO

CRO offers an average ROI of 223%. This means for every dollar spent on improving your website's performance, you can expect to more than double your investment.

Higher Conversion Rates

While the average conversion rate hovers around 2.5%, top-performing businesses who actively engage in CRO see conversation rates soar to 10-15%. This demonstrates the true potential of CRO tools.

A/B Testing Matters

A/B testing, a fundamental component of CRO, plays a pivotal role in fine-tuning your website's performance. 44% of companies leverage split testing software to make data-driven improvements that significantly impact conversion rates.

Poor Conversion is Common

Only about 22% of businesses are satisfied with their conversion rates. This highlights the vast opportunities for improvement that exist in the digital landscape.

Digital Squad’s expert Conversion Rate Optimisation (CRO) services are designed to help you achieve remarkable ROI, boost your conversion rates, and tap into the unrealized potential of your online presence.

What CRO Can Do for Your Business

Conversion Rate Optimisation (CRO) is a dynamic digital marketing strategy that goes beyond mere analytics. It’s a powerful tool that can reshape your business outcomes by optimising different stages of the customer journey – from the top of the funnel to the bottom.


At the top of the funnel, CRO helps you make a memorable first impression. By understanding your business's offerings and your audience's preferences, you can craft compelling landing pages and captivating content that draw visitors in. This initial engagement is vital as it can turn casual browsers into interested leads.


In the middle of the funnel, CRO techniques come into play to nurture those leads you've captured. By driving website traffic and boosting engagement, you keep your audience engaged and interested. This stage involves optimising user experience, ensuring seamless navigation, and building trust. It's about convincing leads that your products or services are the right solution for their needs.


The bottom of the funnel is where CRO shines in securing conversions and increasing revenue. Whether it's making a purchase, signing up for a newsletter, or taking any valuable action, CRO ensures your website guides visitors toward these desired actions. It minimizes friction in the conversion process and encourages visitors to take that final step, translating into a tangible increase in sales and revenue.


Today, the landscape of CRO is evolving rapidly. AI-based CRO platforms are emerging, offering innovative solutions for businesses. We can adopt and implement these AI-driven tools for our clients, particularly benefiting B2C businesses. These platforms enable mass personalisation capabilities, allowing businesses to tailor their messaging, content, and user experiences at scale. AI analyzes user data in real-time, helping businesses deliver highly personalised content and product recommendations to individual visitors, significantly enhancing conversion rates.

Let Digital Squad Increase Your CRO

CRO has become an increasingly important aspect of digital marketing, so now is the perfect time to get ahead of the competition. As a leading CRO agency, Digital Squad can provide specialised insights and strategies for businesses in Auckland.




We kickstart your CRO journey by diving deep into your current marketing strategy, goals, target audience, and vision for the future. We analyse your website and attempt to gain a thorough understanding of your audience’s needs, preferences, pain points, and motivations, which ultimately drive purchase decisions. Through these in-depth consultations, we are able to pinpoint the exact pages where conversions matter the most.




You could currently be sitting on a gold mine of data and not even know it. Our experts will conduct a thorough analysis of your existing conversion data, identifying any tactical, functional, or usability issues. We uncover conversion-related stumbling blocks so we can educate you on your customer’s behaviour and the effect your current marketing strategies have on them. Tapping into these allows us to see what strategies are working for you, and what strategies you may need to rethink.




Our team utilises surveys, A/B testing, usability testing, data analytics, heat mapping, and eye tracking to determine which versions yield more clicks, leads or purchases - the smallest tweaks can have a huge impact on conversions. To interpret significant data, we leverage Google Analytics and other similar platforms to provide actionable insights that drive conversions for your business.




Based on the data findings, testing results, and understanding of the business, we implement a data-driven CRO strategy. This encompasses all stages of the customer journey, from top of the funnel to bottom. If you already enjoy a high conversion rate on certain products or pages, we promote these pages to get maximum results. By pinpointing the factors that drive high conversions, we will help you allocate your marketing budget wisely, ensuring a boost in your ROI and conversion rate, ultimately leading to increased revenue.



Harness AI for Personalisation

For B2C clients, we adopt and implement AI-based CRO platforms to enable mass personalisation capabilities. Implementing AI algorithms to analyse user behaviour in real time allows us to deliver highly personalised content and product recommendations. Our award-winning team ensures that personalisation efforts align with user preferences and drive engagement, keeping users moving through the conversion funnel.




Digital marketing is ever-evolving, and Digital Squad’s commitment is to focus on long-term success for every client. We continuously monitor the performance of our CRO strategies and campaigns. We track KPIs and gather user feedback to identify areas that require further optimisation. Furthermore, we make improvements based on data and feedback. This includes refining website elements, enhancing content, and adapting strategies to evolving market trends and user behaviour.</p> <p>You will receive monthly progress reports that are insightful and easy to understand - this way, you can always keep your finger on the pulse and respond as your business grows with the help of our team of experts.

Work With Auckland’s Best Conversion Rate Optimisation (CRO) Agency

    Conversion Rate Optimisation FAQs

    Conversion Rate Optimization (CRO) is the practice of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up, or clicking on a specific link. It involves analysing user behaviour and implementing strategies to enhance the likelihood of conversions.

    CRO is crucial because it directly impacts your bottom line. By optimising your website to convert more visitors into customers or leads, you can achieve a higher return on investment (ROI) and increase revenue without necessarily increasing traffic.

    Digital Squad offers a comprehensive range of CRO services, including in-depth consultation and audience research, conversion tracking and data analysis, A/B testing, usability testing, data-driven strategy implementation, harnessing AI for personalisation (particularly for B2C clients), and ongoing analysis and reporting.

    No, CRO is applicable to a wide range of businesses, including e-commerce, lead generation, and service-based companies. Any website that aims to convert visitors into customers or leads can benefit from CRO strategies.

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    The timeline for seeing significant CRO results can vary depending on factors such as the current state of your website, the strategies implemented, and the amount of traffic your site receives. However, Digital Squad focuses on long-term success and provides ongoing analysis and reporting to continually optimise results.

    Digital Squad stands out due to its data-driven approach, AI-powered personalisation capabilities, and commitment to ongoing analysis and optimisation. Their focus on understanding your audience and leveraging data to drive results makes them a leader in the CRO industry.