Instagram Ads

The Social Media Powerhouse With Over 2 Billion Users—Is Your Business on Instagram?

Instagram Marketing

What is Instagram Advertising?

Instagram is the fastest-growing social media platform with a current user base of over two billion. It is estimated to reach over 2.5 billion users by the end of 2023, making it a prime spot for digital advertising.

Instagram ads have become an effective alternative to traditional marketing strategies that consumers have quickly outgrown. It offers a wide range of marketing tools, ad types, placements, and other more complex advertising techniques that allow your business to target specific audiences.

Digital Squad has launched a number of effective Instagram Ad campaigns over the years. Working with our award-winning team means you have access to our in-depth knowledge and experience with the platform, helping you develop campaigns that engage your audience and generate sales for your business.

Digital Squad | Auckland’s Leading Instagram Marketing Agency

  • Winner of the 2018 SEMRUSH Australia/ New Zealand Search Awards in the B2B Marketing Category, held at the Sydney Opera House.
  • 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
  • 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
  • 2019 Best Finance Fintech Marketing Campaign Australia/ New Zealand  – SEMRUSH
  • 2019 Best Destination Marketing Campaign Australia/ New Zealand  – SEMRUSH
  • 2022 Winners of Best Integrated Marketing Company – SEMRUSH


Latest Instagram Stats

Showcase Your Products

One in every two people has used Instagram to explore new businesses, goods, or services.

Drive Action

The shopping function was introduced recently, but it has already taken the retail industry by storm. Studies reveal that 44% of users use the platform to shop on a weekly basis.

Tell Your Story

With over 90% of Instagrammers following at least one brand, the platform is a place to build brand networks and enhance engagement with existing and potential consumers.

Reach Browsing Users

Instagram users spend an average of 24 minutes each day on the platform. This translates to 11.2 hours every month.

These latest statistics reveal that Instagram continues to be a powerhouse for businesses. Leverage the power of the platform with help from the digital marketing specialists at Digital Squad.

Instagram Marketing Best Practices

Instagram Advertising is the practice of publishing sponsored content on the platform with the aim of reaching a larger, more targeted audience. It is commonly used by advertisers who want to:

Drive traffic to their website
Move prospects through the buyer journey to sale

Instagram Advertising is particularly effective for advertisers who want to reach users ages 18-34, as this is the platform’s main demographic. However, if your business needs fall under a different category, you can still explore Instagram’s advanced targeting options,

Targeting can be defined from gender to age, location, interests and behaviour. As Instagram is owned by Meta, the parent company of Facebook, the platform applies the advanced targeting technology that has been developed by Meta to ensure ads are shown to the most appropriate audience.


Let’s Talk Instagram Marketing & Advertising

Visual content is extremely important for engaging online users. As such, more and more businesses of all sizes are using it in their strategy. Instagram is the ideal platform for communicating with an audience in a visual way through sharing photos and short videos. Businesses using Instagram as part of their digital marketing campaigns are seeing significant benefits from the channel.

Introducing products and services on Instagram can help attract new customers
Increase the level of engagement with your audience
Drive purchases that generate significant ROI with visually engaging content
Reach millennials on where they spend a large amount of their time
Instagram has a lower CPC than other digital advertising channels, which means increased ROI


Your Instagram Marketing Agency

At Digital Squad, we boast a team of digital experts, each specialising in various online channels. Using our expertise, we offer a comprehensive range of digital services tailored to our clients’ needs. Whether you require a standalone Instagram Advertising campaign or a broader digital strategy, our results-driven agency is here to maximise Instagram’s full potential, generating results for our clients. Here’s an overview of our typical approach to an Instagram Advertising campaign.

A thriving digital campaign hinges on a comprehensive understanding of the target audience. That’s why the first and critical step for any Instagram campaign is to identify the buyer persona or personas to target. We achieve this through in-depth consultations and collaborating closely with our clients, including business owners and marketing managers. we need to in order to gain in-depth insight into the ideal audience for a campaign. These enable us to extract the insights needed to identify the ideal audience for the campaign.

In our initial consultation, we don’t just identify the target audience; we also uncover their motivations for choosing our client’s products or services over competitors. This valuable information shapes our key messaging and creative direction, effectively resonating with the audience and guiding them along the buyer’s journey toward conversion. To optimise results, we develop multiple creative versions, allowing us to test and refine elements throughout the campaign.

Exceptional ad copy is the key to capturing your audience’s attention. In this phase, our skilled copywriters work their magic. We craft persuasive ad copy that speaks directly to your target audience. Our goal is to entice, inform, and motivate potential customers to click and engage with your offerings.

Visuals are a powerful tool in the world of Instagram advertising. Our creative team steps in to design captivating, eye-catching ads that align seamlessly with your brand. From compelling images to engaging video content, we ensure your ads stand out and leave a lasting impression on potential customers.

Based on our client’s budget parameters, we provide accurate predictions of expected results. Our commitment to efficiency means we meticulously track, analyse, and optimise every aspect of the Instagram Advertising campaign as it progresses. Throughout the campaign, we maintain transparency, ensuring our clients are fully informed about the allocation and utilization of their budget.

At Digital Squad, we recognise the vital importance of comprehensive tracking to gauge campaign effectiveness. As an integral part of any Instagram Advertising campaign, we establish robust tracking mechanisms. These not only monitor ad performance on the platform but also track user interactions on the client’s website after clicking through from Instagram. This detailed insight informs our ongoing optimisation efforts.

We are committed to meeting and exceeding our client’s campaign expectations. To ensure the campaign aligns with both parties’ objectives, we provide monthly Instagram and Google Analytics reports. These reports show essential metrics such as impressions, clicks, cost per conversion, bounce rates, and session durations. Our data presentations are designed to be simple and clear, enabling our clients to gain a comprehensive understanding of the campaign’s performance.

Instagram Advertising Enquiry

    Instagram Advertising FAQs

    Instagram Ads are sponsored content that businesses can publish on the Instagram platform to reach a larger, more targeted audience. With over two billion users, Instagram Ads provide an effective way to increase brand exposure, drive traffic to your website, generate leads, and move prospects through the buyer journey to sale.

    Instagram is particularly effective for reaching users aged 18-34, which is the platform’s main demographic. However, even if your target audience falls outside this range, Instagram offers advanced targeting options based on factors such as gender, age, location, interests, and behaviour. Additionally, Instagram benefits from the advanced targeting technology developed by Meta (the parent company of Facebook), ensuring that ads are shown to the most appropriate audience.

    Instagram offers several advantages for advertisers, including the ability to showcase products, drive engagement, increase brand visibility, and reach millennials who spend a significant amount of their time on the platform. Instagram also tends to have a lower cost per click (CPC) compared to other digital advertising channels, leading to increased return on investment (ROI).

    Introducing your products and services on Instagram allows you to tap into its visually engaging platform. Visual content is crucial for engaging online users, and Instagram’s format is ideal for sharing photos and short videos that can attract new customers. By leveraging creative content, you can effectively entice potential customers and drive purchases.

    An effective Instagram Advertising campaign typically involves several steps:

    • Buyer Persona Research: Understand your target audience by identifying their characteristics, needs, and preferences.
    • Creative Research: Discover the motivations behind your audience choosing your products or services. Use this information to shape your messaging and creative direction.
    • Copywriting: Craft persuasive ad copy that speaks directly to your target audience, enticing them to engage with your offerings.
    • Creative Development: Design captivating and eye-catching visuals, including images and video content, that align with your brand.
    • Budget Optimisation: Carefully allocate and utilise your budget while tracking and analysing campaign performance.
    • Conversion Tracking: Implement robust tracking mechanisms to monitor ad performance and user interactions on your website after clicking through from Instagram.
    • Optimisation and Reporting: Continuously optimise the campaign based on data and provide regular reports to track progress and performance.

    To get started with Instagram Advertising, it is best to work with a credible and leading digital marketing agency, like Digital Squad. We specialise in Instagram Advertising and offer a range of services tailored to your business’s needs. We can guide you through the entire process, from audience research to campaign optimisation.