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5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns

What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their[…]

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Programmatic Advertising Explained

Consider these compelling statistics: The programmatic advertising market is gearing up for a $314.27 billion expansion between 2022 and 2026. Digital advertising took up 67% of the global ad revenue pie in 2022, and forecasts suggest it will elevate to 73% by 2028, hitting the 70% mark by 2024. It’s clear that businesses that aren’t leveraging programmatic[…]

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On-Page and Off-Page SEO

If you’re a marketer, entrepreneur, or business owner, then it’s likely that SEO is on your radar. Knowing how to optimise your website and content for search engines can make or break the success of your online presence. However, most don’t understand there are two distinct types of SEO to consider: On Page Optimisation and[…]

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Optimisation is a Journey, Not a Destination

In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One area that often gets overlooked or underestimated is conversion rate optimisation (CRO). Many businesses tend to view CRO as a one-time project with a fixed end goal. However, in reality, it is a continuous process[…]

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How to Craft a Standout Business Persona on LinkedIn

Having a strong presence on LinkedIn is crucial for professionals looking to expand their network, build credibility, and generate business opportunities. With over 700 million users, LinkedIn is not just a platform for job seekers; it’s a powerful tool for marketers and business owners. Crafting a standout “business persona” on LinkedIn can elevate your brand[…]

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