Every brand has a story, and customers flock to brands who have an authentic and powerful story. So how can you create a successful brand story that will help you connect with your customers? What is a brand story and why do you need one? Your brand story is much more than an About Us[…]
Following the introduction of WordPress 5.0, Google steps into the arena with a plugin that brings together Analytics, Search Console, AdSense and PageSpeed Insights. With tools that track site performance, SEO, traffic analysis and ad profitability, Google provides key tools used by just about anyone running their own website. However, these tools can be hard[…]
Growing Your B2B E-commerce Business With Content Marketing
By Shane Content Marketing, Marketing Oct 11, 2018
B2B E-commerce business owners are always looking for marketing strategies that will help give their business a competitive advantage. For the past decade, content marketing has dominated the B2B digital marketing space – and for good reason. Research by Demand Metric indicates that content marketing costs ‘62% less than traditional marketing and generates about 3[…]