SEO can be a difficult field to be in as you are entirely at the mercy of the search engines. Google alone updates its algorithm hundreds of times a year and at least one of these will be a significant update that can considerably impact your rankings (both positively or negatively). In order to endure[…]
Does Bounce Rate Affect SEO?
By Michelle Fernando digital agency auckland, digital marketing agency, seo agency auckland, seo company auckland, seo services auckland Aug 13, 2019
Using Programmatic Advertising in Your Digital Campaigns
By Michelle Fernando digital marketing agency May 07, 2019
Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising budgets to be spent on programmatic advertising. In addition, Forrester predicts that programmatic advertising will account for the majority of all digital advertising spending over the next few years. The only[…]