The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ intent. And aligning the keywords with the right page makes it easier for the site to rank high on the search results. Benefits of[…]
Keyword mapping: Aligning keywords with website structure and content
By Sidra Fatima seo agency auckland Sep 20, 2023
Why Every Business Needs an SEO Agency
By Sidra Fatima seo agency, seo agency auckland, seo agency melbourne, seo agency Singapore Feb 13, 2023
In today’s digital age, having a solid online existence is critical for companies of all sizes. With consumers resorting to internet search engines for information, products, and services, it’s more crucial than ever before to guarantee that your business is visible and obtainable on the web. That’s where an SEO (Search Engine Optimization) agency comes[…]
If you’ve ever been in a position where you need to build and strengthen relationships with clients, you’d be able to differentiate a fruitful, trusting relationship from a confusing, confrontational one. A great relationship between clients and providers will result in more productive, efficient teamwork, which will produce satisfying outcomes. On the other hand, a[…]
Stuck on Content Ideas? Here’s What to Do
By Joel Payne digital agency auckland, digital squad content, seo agency auckland, seo company auckland, seo services auckland Apr 25, 2021
Have you ever spent hours staring blankly at an empty document that’s waiting to be written with your nonexistent great ideas? Maybe you opened a document, typed a word, searched “What to do when you’re stuck without ideas?”, and opened the same document again only to press the ‘delete’ button?. Sounds familiar? We hear you![…]
Boost Your SEO By Fixing Broken Links
By Joel Payne seo agency, seo agency auckland, seo company auckland Sep 26, 2019
For users, there’s nothing more frustrating than landing on a page that returns the message ‘404: Page not found’. If this happens to someone visiting your site, their most likely response will be to exit the site immediately. This means that all the work you’ve put into driving visitors to your site has been wasted[…]
5 Ways to Get the Most Out of Instagram for Your Business
By Joel Payne digital agency auckland, seo agency auckland, seo services auckland Aug 13, 2019
The quickest growing social media platform, Instagram’s user base has increased at an exponential rate over the past few years. The platform now has over 700 million monthly active users who upload more than 34 billion photos a day, which makes it one of the biggest social media communities for businesses to market to. What’s[…]
What is Semantic Search? And What Does it Mean for SEO?
By Joel Payne digital agency auckland, seo agency, seo agency auckland, seo company auckland, seo services auckland Aug 13, 2019
Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]
Have You Considered Bing As An Alternative SEM Platform?
By Joel Payne digital agency, digital agency auckland, digital marketing agency, seo agency auckland Aug 13, 2019
If you have, until this point, neglected Bing as part of your search engine marketing campaign, you’re not alone. While Bing’s ad revenue for 2018 was $US3.2 billion, its major competitor Google made almost 40 times that amount from advertising in the same year, with revenue amounting to almost $US116.3 billion. It’s no secret that[…]
Does Bounce Rate Affect SEO?
By Joel Payne digital agency auckland, digital marketing agency, seo agency auckland, seo company auckland, seo services auckland Aug 13, 2019
SEO can be a difficult field to be in as you are entirely at the mercy of the search engines. Google alone updates its algorithm hundreds of times a year and at least one of these will be a significant update that can considerably impact your rankings (both positively or negatively). In order to endure[…]