In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back[…]
Taking Creative Ad Production to the Next Level
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 08, 2023
The Rise of Immersive Marketing
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark[…]
Level Up Your SEO Game: Voice Search Optimization
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also[…]
Creative vs. Data-Driven Digital Marketing: Which is The Perfect Fit?
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 05, 2023
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement[…]
Voice Search Optimization: A Guide to Dominating Google Rankings
By Sidra Fatima Search Engine Optimisation (SEO) Sep 07, 2023
Voice search is an emerging trend, within the field of SEO. As an increasing number of individuals rely on voice activated devices to interact with the internet optimizing your content for voice search becomes paramount. This guide aims to provide you with an overview of voice search optimization shedding light on the factors that influence[…]
Competitor Keyword Analysis: Uncovering Your Competitors’ Strategies
By Sidra Fatima Search Engine Optimisation (SEO) Sep 06, 2023
In the competitive world of online business, it’s important to stay ahead of the curve. One way to do this is by understanding what your competitors are doing. Competitor keyword analysis is the process of gathering information about the keywords your competitors are targeting, the content they’re creating, and the backlinks they’re building. This information[…]
Keyword Research for Local SEO: Strategies and Tools
By Sidra Fatima Search Engine Optimisation (SEO) Sep 05, 2023
Local SEO is the process of optimizing your website and online presence so that your business appears prominently in local search results. One of the most important aspects of local SEO is keyword research. Keyword research is the process of identifying the keywords and phrases that people are using to search for businesses like yours.[…]
Longtail Keywords: Finding and Leveraging Low-Competition Keywords
By Sidra Fatima Search Engine Optimisation (SEO) Sep 04, 2023
When it comes to SEO, there are two main types of keywords: shorttail keywords and longtail keywords. Short-tail keywords are one to two words long and are typically very competitive. Longtail keywords are three words or longer and are less competitive. In this blog post, we will discuss the benefits of using longtail keywords, how[…]
Top Keyword Research Tools for SEO Professionals
By Sidra Fatima Search Engine Optimisation (SEO) Aug 30, 2023
Are you in search of the finest SEO keyword research tools? Keyword research plays a crucial role in boosting your website traffic. It enables you to create high-quality content that attracts more organic search traffic. However, the process of finding the right keyword research tool can be challenging, especially for SEO beginners. In this article,[…]
Google BERT Update: What It Means & How It’ll Affect Content Marketing
By Joel Payne digital agency auckland, Search Engine Optimisation (SEO) Oct 31, 2019
Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT. What is the Google BERT Update? In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]