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Search Engine Optimisation (SEO)


In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back[…]

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immersive marketing

Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark[…]

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Voice Search Optimization

The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also[…]

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Creative vs. Data-Driven Digital Marketing

Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement[…]

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Competitor Keyword Analysis: Uncovering Your Competitors' Strategies

In the competitive world of online business, it’s important to stay ahead of the curve. One way to do this is by understanding what your competitors are doing. Competitor keyword analysis is the process of gathering information about the keywords your competitors are targeting, the content they’re creating, and the backlinks they’re building. This information[…]

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what is google bert update

Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring to it as BERT.  What is the Google BERT Update?  In laymen’s terms, BERT is a form of natural language processing for Google to better understand conversational queries. Essentially,[…]

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