In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back[…]
Taking Creative Ad Production to the Next Level
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 08, 2023
The Rise of Immersive Marketing
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark[…]
Level Up Your SEO Game: Voice Search Optimization
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also[…]
Creative vs. Data-Driven Digital Marketing: Which is The Perfect Fit?
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 05, 2023
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement[…]
How AI Can Enhance Your Content Marketing Strategy
By jackie Content Marketing, seo company auckland Nov 20, 2023
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses to thrive. One of the latest advancements that has taken the industry by storm is Artificial Intelligence (AI). However, it’s important to understand that AI should not be seen as a replacement for human creativity and expertise in content[…]
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is everywhere, and it’s more important than ever that marketers have an effective content marketing strategy in place. A comprehensive content marketing strategy can increase conversion rates[…]
Getting Clicks Without Clickbait: 6 Effective Strategies to Implement
By Joel Payne Content Marketing, seo company auckland Sep 17, 2019
We get it. You want to create a stellar headline that will pique anyone’s curiosity and land on your website. In an ideal world, that click will (eventually) turn into a conversion or a lead. Unfortunately, digital strategies aren’t meant to function in a utopic atmosphere and marketers are in a constant battle to come[…]
How to Optimise Your Website for Featured Snippets
By Joel Payne Content Marketing, Search Engine Optimisation (SEO) Aug 13, 2019
Google’s featured snippets give quick answers to the questions people are searching for without having to click through to a website. As searchers viewing featured snippets don’t have to click through to the website to see the content, it would be fair to assume that featured snippets would have a negative impact on generating traffic[…]
Quality Vs Quantity – What’s Most Effective for Content Marketing?
By Joel Payne Content Marketing, Optimization Aug 13, 2019
As marketers, content is the heart of what we do. Content is key to communicating with our customers, clients, prospects and audiences in whatever form or medium that we choose. When done right, your content marketing strategy will build a stronger relationship with your audience, capture their attention, increase engagement, and improve brand recall. However,[…]
Refine Your Keywords & Keep Your SEO Strategy Up to Date in 2019
By Joel Payne Content Marketing, ecommerce, seo company Singapore Aug 13, 2019
Choosing the right keywords for your business is the foundation of an effective SEO campaign. However, as more and more businesses are doing SEO, the contest for the top spots on the SERPs, for the keywords that you want, is fierce. This is particularly challenging for today’s digital marketers, who have to identify keywords that[…]