Consumers are shifting their attention to their screens, and you’re doing the same with your marketing techniques. In order to stay up to date with current marketing trends, you have to flip your entire strategy around. Your business knows what traditional strategies have worked in the past, but digital marketing strategies are more confusing. What[…]
Let’s Talk About ROI and Content Marketing
By Megan Okonsky Content Marketing Jun 27, 2018
6 Easy Ways You Can Build A Sense Of Community Around Your Brand
By admin Content Marketing Jun 18, 2018
We all know that growth is powered by people— loyal customers flocking to your business time and time again. To stimulate this, you need to create a genuine sense of community around your brand. People power is vital for building a solid customer base that will keep coming back to your brand — just[…]
So you’re ready to start a link-building campaign to boost your Domain Authority score and your search results rankings. Before you start to reach out to relevant content creators or website who may want to work with your business, ask yourself: what content would users want to link back to in the first place? Some[…]
Your business doesn’t need us to tell you that B2B marketing has drastically changed with the digital age. B2B marketing has shifted from an outbound to an inbound strategy. Leads don’t come in the way that they used to, and conversion requires more than just a few phone calls and well-placed ads. Digital marketing teases[…]
How to Create Sustainable and ROI-Boosting Evergreen Content
By Megan Okonsky Content Marketing May 28, 2018
Content marketing is an ROI gold mine. A few hours of creating online content can drive traffic, generate leads, and start more people on the path to the buyer’s journey. If you create the right type of content, you can continue to reach these goals for months at a time. Content that is relevant, visited,[…]
When was the last time your business posted a video on Facebook? Facebook photos and text posts are a great way to regularly update your viewers, but if you are not using video, you’re not taking advantage of everything that Facebook has to offer. Don’t hand engagement over to competitors who have videos on their[…]
This week, global digital marketing efforts are taking effect with the enactment of the GDPR. If you have been skimming through headlines related to marketing, business, or European news, you may have seen panics about the GDPR floating around. GDPR is not as dramatic as it may sound in headlines, especially for businesses in New[…]
Six Ways to Generate More Leads with Content Marketing
By Megan Okonsky Content Marketing May 18, 2018
You’ve seen the statistics. Blog posts and top marketing gurus are telling you that content is king, and that content marketing has replaced any sort of traditional “outbound” marketing strategies. Rather than reaching out to consumers, you bring them in with killer content and your email subscriber list grows before your eyes. Once your content[…]
Now is the Time to Add Podcasts To Your Content Strategy
By Megan Okonsky Content Marketing May 12, 2018
Take a look at your content marketing strategy. Your business may have blog posts to write, tweets to schedule, and emails to send out to new subscribers. The world of content marketing can include a long list of media and channels that help you reach potential customers, leads, and loyal buyers. Is podcasting in your[…]
How To Write Blog Posts That Drive Traffic and Generate Leads
By Megan Okonsky Content Marketing May 10, 2018
If your business has explored the world of content marketing recently, you’ve probably seen a lot of suggestions about adding a company blog to your website. The idea is hyped up by a lot of marketing experts and you may see blogs on all of your competitors’ websites – but is it worth the effort?[…]
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