In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are the days of simple slogans and flashy graphics; the landscape of creative production has undergone a radical transformation in recent years. As we look back[…]
Taking Creative Ad Production to the Next Level
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 08, 2023
The Rise of Immersive Marketing
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as experiential marketing, this form of advertising creates a more engaging experience for customers than traditional methods. The immersive technology market is predicted to mark[…]
Level Up Your SEO Game: Voice Search Optimization
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices to search for information online. In fact, more than 50% of adults worldwide use it daily. This shift towards voice search also[…]
Creative vs. Data-Driven Digital Marketing: Which is The Perfect Fit?
By jackie B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 05, 2023
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement[…]
As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With competition increasing online, your business needs to stand out from the crowd and be noticed by potential customers. To do this, you need to be utilising all of the available tools[…]
Are you looking to boost your digital marketing efforts and get the most out of your Google remarketing campaigns? With the increasing emphasis on consumer targeting, data-driven methodologies, and real-time optimisation, it can be hard to know where to start. But don’t worry –Google remarketing is one of the simplest yet powerful tools in a[…]
Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help increase visibility, enhance brand awareness and increase revenue? The answer is yes – the Google Display Ad Network. It’s one of the most comprehensive and effective display networks around, offering amazing[…]
A Guide to Microsoft (Bing) Ads: Your Ultimate Resource for 2024
By jackie seo company auckland Nov 30, 2023
As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiwi households will be connected to a digital network – marketers should become versed in Microsoft (formerly Bing) Ads. This comprehensive guide[…]
5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns
By jackie Marketing, seo company auckland, Tech Nov 29, 2023
What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their[…]
Consider these compelling statistics: The programmatic advertising market is gearing up for a $314.27 billion expansion between 2022 and 2026. Digital advertising took up 67% of the global ad revenue pie in 2022, and forecasts suggest it will elevate to 73% by 2028, hitting the 70% mark by 2024. It’s clear that businesses that aren’t leveraging programmatic[…]