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Semantic Search

Semantic search is a data technique where a search engine doesn’t just look at the keywords of a search query but determines the intent and contextual meaning of the words behind the search. Using semantic search, search engines can provide more meaningful search results as they evaluate and understand the search phrase to find the[…]

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Search Marketing Trends

Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to[…]

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