As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiwi households will be connected to a digital network – marketers should become versed in Microsoft (formerly Bing) Ads. This comprehensive guide[…]
A Guide to Microsoft (Bing) Ads: Your Ultimate Resource for 2024
By Michelle Fernando seo company auckland Nov 30, 2023
5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns
By Michelle Fernando Marketing, seo company auckland, Tech Nov 29, 2023
What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provides comprehensive insights into how users interact with a website. Google Analytics enables marketers to understand their audience better, assess the performance of their[…]
Programmatic Advertising Explained
By Michelle Fernando Marketing, seo company auckland, Tech Nov 28, 2023
Consider these compelling statistics: The programmatic advertising market is gearing up for a $314.27 billion expansion between 2022 and 2026. Digital advertising took up 67% of the global ad revenue pie in 2022, and forecasts suggest it will elevate to 73% by 2028, hitting the 70% mark by 2024. It’s clear that businesses that aren’t leveraging programmatic[…]
How to Skyrocket Your Sales on the Web Through Remarketing Ads
By Michelle Fernando Marketing, seo company auckland, Tech Nov 28, 2023
Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversions. With remarketing, you can target potential customers who have already interacted with your products or services and engage them with targeted ads – so they[…]
Ways AI is Transforming B2B Marketing
By Michelle Fernando B2B marketing, Marketing, seo company auckland, Tech Nov 28, 2023
As the use of technology and artificial intelligence (AI) continues to spread across industries, there is no denying that its impact on B2B marketing has been both revolutionary and far-reaching. With AI’s ability to streamline data through predictive analytics and offer insight into customer behaviour, it has become an invaluable tool for those who strive[…]
The Top 5 Strategies for Running a Successful Google Ads Campaign
By Michelle Fernando Google AdWords Marketing, Marketing, seo company auckland Nov 28, 2023
Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they convert; you’ll want to think carefully about who your audience is, what systems and processes need to be in place, how effective the copy of[…]
How On-Page and Off-Page SEO Work Together to Boost Your Rankings
By Michelle Fernando B2B marketing, Marketing, seo company auckland, Social Media Marketing Nov 27, 2023
If you’re a marketer, entrepreneur, or business owner, then it’s likely that SEO is on your radar. Knowing how to optimise your website and content for search engines can make or break the success of your online presence. However, most don’t understand there are two distinct types of SEO to consider: On Page Optimisation and[…]
Best Social Media Platforms for Businesses in 2024
By Michelle Fernando B2B marketing, Marketing, seo company auckland, Social Media Marketing Nov 24, 2023
In today’s social media world, it can be tempting for businesses to jump on every trend and join every platform. However, a more strategic approach is necessary to make the most of your social media marketing efforts. As a digital marketer or business owner, you need to focus on finding the right platforms that align[…]
Elevate Your Brand with YouTube Advertising
By Michelle Fernando B2B marketing, Marketing, Optimization, seo company auckland Nov 24, 2023
Video marketing has become a powerful tool for B2B businesses to connect with their target audience. With its immense popularity and reach, YouTube has become the go-to platform for creating brand awareness, driving engagement, and generating leads in the B2B space. If you’re ready to take your marketing efforts to the next level, this comprehensive[…]
Optimisation is a Journey, Not a Destination
By Michelle Fernando Conversion Rate Optimisation, Marketing, Optimization, seo company auckland Nov 23, 2023
In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One area that often gets overlooked or underestimated is conversion rate optimisation (CRO). Many businesses tend to view CRO as a one-time project with a fixed end goal. However, in reality, it is a continuous process[…]