Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a wide net and hoping for leads to come in, ABM allows businesses to strategically target and build relationships with high-value prospects. What is Account-Based Marketing? At its core, ABM is all about personalisation and relevance.[…]
Unlocking Success through Account-Based Marketing (ABM)
By Michelle Fernando Analytics, B2B marketing, digital marketing agency, Marketing, seo agency auckland Dec 20, 2023
Growth Hacking for B2Bs and Startups
By Michelle Fernando Analytics, B2B marketing, Social Media Marketing Dec 19, 2023
Growth hacking has become a buzzword in the business world, especially for startups and B2B companies. It is often associated with fast-paced growth, innovative strategies, and quick results. But what exactly is growth hacking? And how can it benefit B2Bs and startups? In this blog post, we will define growth hacking and delve into the[…]
Measuring Social Media Performance: Vanity Metrics vs. Growth Metrics
By Michelle Fernando Analytics, B2B marketing, Social Media Marketing Dec 19, 2023
Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment (ROI)? Identifying the difference between vanity metrics and growth metrics is vital for any sound social media marketing strategy. Luckily, there are a range of tools available to help measure performance[…]
3 Reasons Your Google Search Ads Aren’t Generating Results
By Michelle Fernando Analytics, B2B marketing, digital agency auckland, digital marketing agency Aug 13, 2019
Businesses make an average of $2 in revenue for every $1 they spend on AdWords. However, all too often people come to us telling us they have set up a Google Ads campaign, but are not seeing the results that they had hoped for. We’ve spent hours analysing and refining Google Ads accounts, and the[…]
Implementing Predictive Marketing Analytics in your Business
By Michelle Fernando Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing[…]
Why Data is King for Digital Marketers
By Michelle Fernando Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]
The Trends that will Affect Your Paid Search Campaigns this Year
By Michelle Fernando Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]
4 Things You Should Be Using Tag Manager For
By Michelle Fernando Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
In the simplest terms, Google Tag Manager is a free tool from Google that lets digital marketers set up and manage marketing tags (snippets of code or tracking pixels) on their website or app without having to modify the website code. This allows marketers to manage website code without having to call in help from[…]
9 Google Analytics Metrics Every Digital Marketer Should be Using
By Michelle Fernando Analytics, digital agency, digital agency auckland Aug 13, 2019
According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers. There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]
Chinese Marketing: The New Frontier
By Michelle Fernando Analytics, digital agency Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]
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