Businesses make an average of $2 in revenue for every $1 they spend on AdWords. However, all too often people come to us telling us they have set up a Google Ads campaign, but are not seeing the results that they had hoped for. We’ve spent hours analysing and refining Google Ads accounts, and the[…]
3 Reasons Your Google Search Ads Aren’t Generating Results
By Joel Payne Analytics, B2B marketing, digital agency auckland, digital marketing agency Aug 13, 2019
Implementing Predictive Marketing Analytics in your Business
By Joel Payne Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing[…]
Why Data is King for Digital Marketers
By Joel Payne Analytics, Marketing, Optimization, seo company Singapore Aug 13, 2019
Analytics and data are playing a bigger role in shaping the marketing strategy of today’s businesses. No matter what industry you operate in or what size your business is, data should be impacting how you operate. Understanding data comes back to everything we do as marketers. This ranges from fine-tuning your campaigns based on specific[…]
The Trends that will Affect Your Paid Search Campaigns this Year
By Joel Payne Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
65% of all clicks made by users who intend to make a purchase online go to paid ads. So, ensuring your paid search campaigns are fully optimised should be one of your priorities as we start the second half of 2019. As online advertising platforms rapidly evolve, digital marketers have to evolve with them or risk[…]
4 Things You Should Be Using Tag Manager For
By Joel Payne Analytics, digital agency, digital agency auckland, digital marketing agency Aug 13, 2019
In the simplest terms, Google Tag Manager is a free tool from Google that lets digital marketers set up and manage marketing tags (snippets of code or tracking pixels) on their website or app without having to modify the website code. This allows marketers to manage website code without having to call in help from[…]
9 Google Analytics Metrics Every Digital Marketer Should be Using
By Joel Payne Analytics, digital agency, digital agency auckland Aug 13, 2019
According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers. There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]
Chinese Marketing: The New Frontier
By Joel Payne Analytics, digital agency Aug 13, 2019
Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]
There are a number of metrics that business owners and marketers have to wrap their head around, meaning it can be challenging to keep up with it all. One of the most important metrics to educate yourself on are your bounce rate analytics, as these figures directly affect your SEO. Your bounce rate reveals the[…]
Dynamic remarketing takes standard remarketing a step further by showing your prospects tailored advertisements.
Data Driven Business Decisions- Understanding the Metrics that Matter.
By Shane Analytics Jun 28, 2017
Understanding The Digital Marketing Landscape. The Optics and How to Maximise ROI. Digital Marketing is a powerful inbound marketing tool to have in your arsenal. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing[…]