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account based marketing

Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a wide net and hoping for leads to come in, ABM allows businesses to strategically target and build relationships with high-value prospects. What is Account-Based Marketing? At its core, ABM is all about personalisation and relevance.[…]

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growth hacking, growth hacking strategies

Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment (ROI)? Identifying the difference between vanity metrics and growth metrics is vital for any sound social media marketing strategy. Luckily, there are a range of tools available to help measure performance[…]

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Predictive Marketing

Big Data is has taken over digital marketing and the digital landscape as a whole. Currently: Over 2.5 quintillion bytes of data are created every single day By 2020, it’s estimated that 1.7 MB of data will be created every second for every person on earth This means that the data available for planning, designing and implementing a marketing[…]

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Google Analytics

According to a report by Econsultancy and IBM, 33% of elite marketers say that having the right technologies for data collection and analysis is the most useful way to understand customers.  There are a number of tools out there that promise in-depth analytics and comprehensive customer data. But with so many available, all offering different[…]

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china marketing

Chinese consumer behaviour has long been changing and developing, seemingly evolving much faster than in other markets. In the last few years, Chinese consumers have had increased exposure to digital channels and have integrated social media in their daily lives, which has played a significant role in the rapid change of consumer habits. With their[…]

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