Measuring Social Media Performance: Vanity Metrics vs. Growth Metrics
By Michelle Fernando Analytics, B2B marketing, Social Media Marketing Dec 19, 2023
Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment ...
Taking Creative Ad Production to the Next Level
By Michelle Fernando B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 08, 2023
In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target ...
The Rise of Immersive Marketing
By Michelle Fernando B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent ...
Level Up Your SEO Game: Voice Search Optimization
By Michelle Fernando B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 07, 2023
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart ...
Creative vs. Data-Driven Digital Marketing: Which is The Perfect Fit?
By Michelle Fernando B2B marketing, Content Marketing, Search Engine Optimisation (SEO), seo company auckland, Social Media Marketing Dec 05, 2023
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula ...
Google Shopping vs. Google Search
By Michelle Fernando seo company auckland Dec 01, 2023
As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With ...
Best Practices for Google Remarketing
By Michelle Fernando seo company auckland Dec 01, 2023
Are you looking to boost your digital marketing efforts and get the most out of your Google remarketing campaigns? With the increasing emphasis on ...
Benefits of Google Display Ad Network
By Michelle Fernando seo company auckland Dec 01, 2023
Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help ...
A Guide to Microsoft (Bing) Ads: Your Ultimate Resource for 2024
By Michelle Fernando seo company auckland Nov 30, 2023
As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in ...
5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns
By Michelle Fernando Marketing, seo company auckland, Tech Nov 29, 2023
What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool ...