Google will be dividing its index between mobile and desktop – and the mobile index is set to dominate!
Recently announced by Gary Illyes at Google, the move follows on from the ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. The new initiative is set to go ahead within a few months.
Desktop usage is now the minority of Google queries but still makes up a larger sum of the demand for information. With Google’s shift to prioritising mobile usage, it is natural for webmasters, business owners and digital marketers across the globe to stand up and take notice.
The biggest change will likely be that by having a standalone mobile index, Google can rank sites in a different manner across mobile focussed content rather than the current set up that collates information from desktop content in order to determine mobile rankings.
So, what does this mean?
- Now is the time to act and ensure your website is mobile friendly via Google’s Mobile Friendly Testing Tools.
- Run Pagespeed testing on your site to ensure mobile site loading speeds are optimal. Site loading speeds are a major factor when it comes to SERP ranking.
- Engage a digital marketing agency to monitor your site and the impact any Google updates may have on your site.
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